Reviews are quickly becoming the gold standard online optimizations for businesses. If you have no  reviews, or your  review rating is poor, your business will likely miss out on new customers. Not only is your Online listing important for consumers looking for you basic business information, it also serves as the first impression for people learning about your credibility and reputation. For many people searching online, your reviews may be the only reason they choose you or your competition. Your Google My Business listing is arguably the single most important piece of online “real estate” for your business and you need to pay attention to it.  When they see your listing, they need to see reviews.